With the support of the Barrie Colts and open-minded community leaders, United Way of Greater Simcoe County welcomes you to this inaugural event being held during the 2nd intermission of the hockey game on Saturday, Jan. 28, 2012 at the Barrie Molson Centre.

Are you a supporter of our local dignitaries? Support their efforts by upping the bid. Not a fan? Win the honour of pitching that pie and get "sweet" revenge. Check out all our celebrities and check out which one deserves your attention - for whatever reason! Providing the most generous donation also gets you a complimentary ticket to the game. All donations are rewarded with a charitable receipt and recognition certificate.

See you there!